Unfortunately, there isn’t a magic recipe for responsible farming. Each coffee growing community has its own challenges. That’s why the NESCAFÉ® approach is to address individual requirements in each coffee community with measures most suited to the community.

For example, in the Philippines we have ongoing soil and water conservation programs in coffee farms throughout the region, which are proving to be especially beneficial during the dry months of the year.

The program focuses on encouraging coffee farmers to grow the plant Jatropha Curcas, known locally as “tuba-tuba” as a secondary crop. Aside from being a good source of glycerol and bio-diesel, Jatropha Curcas is one of the secondary crops that have been actively promoted to provide additional income for farmers and prevent soil erosion.

Because of its strong root system, Jatropha grows almost anywhere; even on gravelly, sandy and saline soils. It can hold water and survive the driest of seasons.

You can find out more about all of our NESCAFÉ® sustainability projects and initiatives, including those in Guatemala, Thailand and Ethiopia, in The NESCAFÉ® Plan.